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Why iPhone Was Born To Be A Winner?

Aug 23, 2018 | 3 minutes |

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‘iPhone is a revolutionary & magical product that is literally five years ahead of any other mobile product,’ With these words, on 29th June 2007, Steve Jobs introduced iPhone & had prophetically added, ‘once in a while a revolutionary product comes along that changes everything’. 10 years later, the prophetic words of Jobs ring true. iPhone has sold over a billion phones & even today neither its magic nor its impact is showing signs of waning. Here are the reasons why I feel that iPhone was born to be magical: 1.    Intuitive: iPhone was designed to be intuitive - it did not require us to read a manual to use it. 2.    Impossible: Impossible challenges were given by Jobs & accepted by designers. For example, Jobs wanted iPhone to be operated with ‘one’ button - at a time when users had to dial / punch innumerable buttons to make a call! 3.    Vibration: In earlier generation of the communication device, the sound was used as a signal to get users to act. iPhone introduced ‘vibration’ to the armoury of phones to get its users to act! 4.    Enrich: It enriched our lives in multiple ways for the better. It brought news, music, photography, and library & more to our fingertips; for us to savor & enjoy at our convenience. Take a simple feature like maps – it ensured that we would never get lost in any city! 5.    Design & Assembly: iPhone boldly said - Designed by Apple in California. Assembled in China. It separated the design & manufacturing of products. 6.    3 feet: iPhone set the tone that it was never more than 3 feet away from us even when we sleep! 7.    Connected: Always - with friends & work! 8.    Fast Following: Scores of companies started ‘copying’ iPhone & a euphemism was coined - fast following. It sounds so much better than ‘copying’! 9.    Sharing: Made ‘sharing’ trendy! 10. Dent: It dented the power of mobile carriers. 11. Shift: Action (& life) shifted from desktop to mobile screen 12. Accessories: Sprouted an industry estimated to be over $ 100 billion compromising of covers, charging docks, earbuds & more 13. App Store: It gave birth to the App Store 14. Sharing Economy: It laid the foundation on which the Sharing Economy was born – giving birth to Uber, Airbnb … 15. New Industries: It spawned a new industry - mobile payment, Self-publishing … 16. Design: It was so well designed that at every touch point we had a memorable experience resulting in the creation of pleasurable experience, which made us fall in love with it! 17. Love: Sounds silly, but It made us not just fall in love with an inanimate object but 'lust' for it! On the downside, iPhone has also resulted in: 18. Privacy: The concept of privacy has got redefined & unfortunately taken a back seat 19. Addiction: It gave us such a pleasurable experience when using it that many of us got addicted to it. 20. Orphans: It is on the rise. Many children have become ‘smartphone orphans’ because the parents instead of spending time with the children are glued to their smartphone! Bottom Line: iPhone has changed our life forever & in many ways for the better, provided we do not get addicted to it! It also put Apple on the road to becoming the world’s most valuable company (Market Cap: $ 800 billion) & on track to becoming the world’s first trillion-dollar company. What do you think? Has it changed the world – for the better or worse? How has it impacted your life? For better or worse? Please do share your thoughts & enrich the conversation.