Before the race that is MBA, before the 16 hour long days, before my interaction with Brands and Brand Managers. There was a brand that was introduced to unintentionally, Abof, the e-commerce arm of ABFRL. A guy on the plus side faces many challenges, be it the embarrassment of not finding clothes that fit to having a set shop for all the needs because they are the only ones who sold my size, I faced them all. Until in 2016 when I was struggling to find clothes my size in Hyderabad 1400 KM away from the store in Delhi that sold my size. It was then when I first tried Abof and it was love at first order. From the perfect packaging to the perfect fit, I was at loss for words to describe the feeling of finding the right match without leaving my apartment and going through the embarrassing shenanigan of trying clothes at the various stores. It’s been 3 years since my first purchase and Abof continues to be my one stop shop for shopping barring the brief period when the website was shut down. When I read about Aditya Birla Group their 5 core values of Integrity, Commitment, Passion, Seamlessness and Speed defined to me what the brand stands for and the experience I had with it. It’s the commitment of the brand to create value for each customer alike that makes Aditya Birla Group stand out and that’s what makes it a big part of my life. #NMIMSMumbai #ABGLPWooMe