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3. Casting keeps in mind the Target Group (TG) of merchandise: Dinosaur merchandise appeals more to boys than girls. Hence 2 boys – ‘Zach’ & ‘Gray’ have been cast instead of a boy & a girl.
4. In-film product placement: Dino hunters race through jungles in Mercedes Benz G-Class SUV; the guests sip Starbucks & Chris Pratt swigs Coca Cola. When Pratt's character races alongside velociraptors, he does so on his Triumph Scrambler, a new model made by the U.K.'s biggest motorcycle maker; 3D imaging and innovation lab of Samsung (Courtesy: Chetan Krishna Dhulipalla) At times the product placement were not seamlessly integrated into the story line. On many occasions they looked forced.
5. Under promise over deliver: Jurassic World's trailer promised lots of dinosaur action. The film surprised audiences by showing even grander scenes & larger & fiercer dinosaurs. Most trailers do the opposite, causing disappointment.