Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street?
What makes these campaigns and gimmicks so unique? It’s because these are experiential marketing campaigns.
How is it different, you ask? Traditional marketing campaigns usually make brands the center of the whole narrative, while experiential marketing focuses on creating pleasant experiences around and for the consumer and thereby, immerses him/her within the brand.
Worried about your low CTRs / conversion rates? An average person is exposed to around 5000 marketing messages per day and standing out in those 5000 is the edge that a successful brand develops. This is why more than 35% of marketers see experiential marketing as one of their top priorities and more than 60% see the demand for it increasing in the coming 5 years. So much so that, Airbnb has a complete section dedicated to creating ‘experiences’ for its customers.
To this end, we bring you, a Live Certification Program on Brand & Experiential Marketing by Rajesh Shrivastava. He is an ex-adjunct faculty at IIM Indore and S. P. Jain School of Global Management, ex-President at JK Helene Curtis, ex-GM at United Spirits (now Diageo India) and an IIM Bangalore and IIT Kanpur alumnus.
Learn Brand & Experiential Marketing by doing in this Certification Program which is completely experiential, engaging and immersive.
What do you take away?
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- 5 Live Sessions of 90 mins each: Instructions, interactions and doubt solving in real-time with the speaker
- Free Access to Recorded Course: “Brand Management” on Konversations.com worth INR 4300/- before the workshop begins
- On-demand Video Lectures (13 Modules, 52 videos, 4 Hours Learning Content)
- Konversations Certification for “Brand Management”
- Free Hard Copy of ‘New Rules of Business’ worth INR 299/- (Immediately on enrollment)
- Personalized (1-on-1) feedback session at the end of the Program
- Peer-to-peer and instructor-to-peer evaluation of the assignment
- Certificate of Participation to all attendees for the Live Training Workshop
- Online Graduation Ceremony
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Whether it is the way the employee is increasingly becoming the center of an organization to that of changing behavioral patterns of the consumers interacting with a varied range of products, it takes a detailed tackling of issues by companies at present to become successful.
Watch Rajesh Srivastava Talk About The New Rules Of Business Here.
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Who should register?
- Marketing Managers / Aspirants
- Brand Manager / Aspirants
- Event Managers / Aspirants
- Social Media Managers / Aspirants
- Digital Marketing Manager / Aspirants
- Entrepreneurs
Program Schedule
Program Outline
Why should aspiring marketers, marketing professionals and entrepreneurs learn Brand & Experiential Marketing? More than 75% of millennials prefer to spend money on ‘experiences’, rather than ‘things’.
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Have Any Other Question Regarding The Brand & Experiential Marketing Certification Program? Check The Program Details Here!