Branded as one of India's best b-schools for marketing, MICA is known for its experiential learning techniques. For MICAns however, Sankalp is more than just an annual event. As a part of their b-school experience, students put up a theatrical performance for the city of Ahmedabad. They are involved in the process right from deciding what story should be told, writing the script, casting, rehearsals, props, to onboarding sponsors and selling tickets.
You'll find students rehearsing till dawn, working on props during their breaks and selling tickets over the weekend. It will make you wonder why marketing students are so committed towards a theatre performance (as an addition to their tight b-school schedule).
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