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Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish

Jul 4, 2017 | |
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What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury and Luxury Marketing goes beyond that. In this video, and five more after this, Managing Director of MISB - Alessandro Giuliani, explains what constitutes luxury by taking instances of some of the most luxurious products known to the mankind. The first one up is 'The World's Greatest Dish. Watch the video to know more!