In this third video, Alessandro Giuliani, Managing Director of MISB, explains yet another constituent of Luxury - It is linked to heritage, culture and know-how. The Black Bowmore Scotch Whiskey was aged for 30 years before its release in 1994. At that time, it went on sale for $110 per bottle. Now, it goes at auction for $7000 easily. Watch the video to know how it is made and what makes it so special!