Do you love sports? Want to make a career in sports? Not everyone is gifted like the sportsmen and sportswomen we all admire, but that shouldn’t stop you from being involved in sports. Take Prof. C D Mitra, and Mr. Siddharth Raman for example. Prof. Mitra brought his passion for sports into the classroom, starting the country’s first ever course on Sports Marketing. Siddharth Raman, on the other hand, has been actively involved in the field of Sports Marketing, having worked with the likes of Virat Kohli and Royal Challengers Bangalore, Puma, IPL, etc. So what exactly is Sports Marketing? How is it different from regular Marketing? Why would you need a special course on Sports Marketing? Get answers to those questions, and more, in this video.
Prof. C D Mitra started the country’s first course on Sports Marketing at MICA, clubbing together a bunch of guest lectures. From that, he has built a full course completely focused on sports. Siddharth Raman, a former student of Prof. Mitra, is now actively involved in sports marketing, regularly visiting his alma mater to share his valuable insights with current students. Get a glimpse into his lecture, as well as a chat on the nature of Sports Marketing and what it comprises of in this video.
Key Takeaways:
1. Sports Marketing does not cater to consumers; it caters to FANS.
2. Understanding the Psychology of a fan is extremely important in Sports Marketing.
3. The most basic need of fans is ‘Scores’. Regular updates on score, along with other player stats is something that needs to be delivered in real time during games.
4. Sports fans are very much aware of their favourite sportsperson’s personalities. It is essential that they are portrayed with honesty.
5. Sports Marketing isn’t just one thing. It includes everything from celebrity marketing, brand marketing, PR, and a lot more.
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