InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.
Garima Jain is a Manager at Johnson & Johnson and is an alumna of IIM Indore (Class of 2011) and Carnegie Mellon, USA (Class of 2007).