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My Aditya Birla Story- Oindrila Maitra, NMIMS Mumbai

Jul 13, 2019 | 2 minutes |

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As I was planning what to write in this essay, it suddenly dawned on me that clothes I am wearing right now are from Pantaloons! My first memories of going into the store as a child was filled with awe and excitement.Till that moment I had not had the opportunity to choose clothes from a myriad of choices. Since then Pantaloons has been my go-to place to shop for clothes. Aditya Birla group has helped me stay trendy and stylish in my tweens, teens, and now my 20s.The quality, staff service and ambience is unparalleled to any other shopping stores. The group’s influence is not limited to my life brands like Van Heusen and Allen Solly are trusted by my family members for their professional attires. Even though Pantaloons has been the greatest influence in my life, it is not my first association with the Aditya Birla Group in my knowledge. Idea Cellular network was the first cell phone network that my family members had subscribed to. The association stayed strong due to the innovative communication strategies of this brand. Aditya Birla group has been an integral part of my life in terms of the products that I use on a daily basis. However, the effect would not be limited to that as this group is also associated with brands like Ultratech Cement and Hindalco.I can say with certainty that these have been part of the structures I have lived, walked, or driven on. ABG will continue to influence my life every single day. #NMIMSMumbai #ABGLPWooMe