Starbucks is noticing that sales of frappuccino is slowing down. It plans to push – nitrogen-infused coffee to partly make up for the missing income!
Nitrogen-infused coffee is cold brewed coffee infused with the colourless & odourless gas nitrogen.
Is it the 1st time that nitrogen is being infused in a drink?
Of course not.
Nitrogen itself is already popularly used in certain beers, the most recognisable of which is Guinness. Instead of calling them “carbonated”, these beers are referred to as having been “nitrogenised”.
The nitrogen infused cold brew imparts a creamy effect!
Increasingly, nitro cold brew is being marketed to gym-goers as a healthier alternative. The reason for the health claims is that infusing a drink with nitrogen imparts both a natural sweetness and an inherent creaminess. The nitro foam hits the tongue in particular places that give the perception of sweetness without the need for sugar.
Bottom-line: Necessity is the mother of invention.