Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

Offline & Online Retail | A Live Case Study Discussion Ft. Nishiggandha Kerure, Brand Manager, Nykaa, Ex-L’Oréal

Jan 30, 2021 | 2 minutes |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

Final 19 Days to CAT 2024 Test-26

Participants: 92

Final 20 Days to CAT 2024 Test-26

Participants: 165

Final 21 Days to CAT 2024 Test-25

Participants: 140

Final 22 Days to CAT 2024 Test-24

Participants: 160

Final 23 Days to CAT 2024 Test-23

Participants: 97

Final 24 Days to CAT 2024 Test-22

Participants: 153

Final 25 Days to CAT 2024 Test-21

Participants: 143

Final 26 Days to CAT 2024 Test-20

Participants: 185

Final 27 Days to CAT 2024 Test-19

Participants: 168

Final 28 Days to CAT 2024 Test-18

Participants: 166

Final 29 Days to CAT 2024 Test-17

Participants: 173

Final 30 Days to CAT 2024 Test-16

Participants: 191

Final 31 Days to CAT 2024 Test-15

Participants: 183

Final 32 Days to CAT 2024 Test-14

Participants: 188

Final 33 Days to CAT 2024 Test-13

Participants: 190

Final 34 Days to CAT 2024 Test-12

Participants: 223

CAT 2017 VARC SLOT- 2

Participants: 307

CAT 2017 DILR SLOT- 2

Participants: 150

CAT 2017 VARC SLOT- 1

Participants: 295

CAT 2017 DILR SLOT- 1

Participants: 103

CAT 2017 QUANT SLOT 1

Participants: 149

CAT 2017 QUANT SLOT 2

Participants: 68

CAT 2018 QUANT SLOT 2

Participants: 65

CAT 2018 QUANT SLOT 1

Participants: 104

CAT 2018 DILR SLOT- 2

Participants: 54

CAT 2018 DILR SLOT- 1

Participants: 81

CAT 2018 VARC SLOT- 2

Participants: 199

CAT 2018 VARC SLOT- 1

Participants: 291

Final 35 Days to CAT 2024 Test-11

Participants: 151

Final 36 Days to CAT 2024 Test-10

Participants: 122

What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare. Join our conversation on 1st Feb (Monday) from 7 pm onwards, during which with the help of a case, Nishiggandha would be taking us through the major marketing strategies required for setting up an omnichannel retail business.  


More About Nishiggandha Kerure:

Nishiggandha completed her MBA (2015-17) from IIM Shillong where she was selected as: A voracious reader and a part-time writer, her first book as a co-author, 'People Called Shillong', was published by The People Place Project and Penguin Random House. She was also ranked in the top 15 authors worldwide in the Peter Drucker Challenge- 2019.   About Industry Paathshaala :  InsideIIM’s Industry Paathshaala is a live webinar series that aims to bring the world of business closer to young India. Every week, we would be hosting one of the best industry subject matter experts who would bring in their real-life experiences & discuss a variety of management concepts in a simplified format. Stay tuned, and make sure you have subscribed to our channel for regular updates.