With each passing day, customers and consumers are giving more importance to the aesthetic values a product can offer. Aditya Birla Group (ABG) provides these values in its products. In spite of having a presence in 14 different industries, ABG has been able to continue to work with integrity, commitment and zeal.
Belonging to Gen Z, ABG has contributed significantly in my life. Its brand, Forever 21, has greatly influenced my purchasing pattern. It offers apparels in all sizes and designs keeping in mind the latest trends, which is affordable and within the budget of the middle-income group. It also provides accessories such as bags, shoes and jewellery to compliment the apparels it offers. In addition to Forever 21, ABG continues to have a stellar performance in the formal apparels segment. Van Heusen and Louis Philippe are trusted brands which offer a superior quality product. I make my formal wear purchases from these brands, whenever required. These brands thus add value to my professional life as well.
ABG has also partnered with the Vodafone Group to provide telecommunication services in India and around the world. ABG has contributed greatly to my life in this aspect too. Since it has a vast area of connectivity, it has helped to connect with my parents/ friends when I am away from home. Additionally, it also provides good broadband connectivity which reaches a number of small towns and villages.
Its presence in the cement industry is growing significantly and UltraTech Cement has now become a household name with its tagline “The Engineers Choice”. This has helped me understand how ABG attaches values to its products and builds trust in the society.
Holistically, ABG has contributed greatly in the two important segments of the youth, connectivity and apparels. It has made a huge impact on the kind of purchases that I make and has also influenced my buying patterns. It has also helped me connect to my dear ones who stay far away. Thus, being a stakeholder of the group, it has able to deliver superior values to me.