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On Storytelling, Jaago Re Campaign, And Marketing - Neha Taneja, Brand Manager, TATA Global Beverages

Oct 23, 2017 | |

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"Marketeers are basically storytellers.” Neha has worked on the successful ‘Jaago Re’ campaign by Tata Tea. She explains why marketeers have to know the art of storytelling. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.