In this article, Krttika Shah ,a student of IIM Shillong who interned at Jio Creative Labs in the Sales and Marketing domain, talks about her summer internship experience. Find out about how she prepared for the summer placements, her onboarding process, her experiences & what her learnings are during this internship.
Hi, Tell us about how you got selected for this internship? Take us through the moment you realized you had got the internship.
The internship application deadline was 12 noon and I was extremely confused about the role so I applied for the Company at 11:58 a.m. I was the last person to submit the application. They offered four roles and I was hooked on to the Marketing Strategy Job Description as it has always been my field of interest.
In the first round of interview we were asked to give a 3 minute elevator pitch about ourselves, covering our background and why we would be the perfect candidate for the given role! After qualifying the first round, in the second round we had to give a presentation about our educational background and describe ourselves via a logo and a tagline, two advertisements that we could relate our personalities to and then come up with reasons for liking and disliking two advertisement campaigns. I made my presentation on canva but just 7 minutes before the presentation, when I was done with everything, due to some technical glitch the file got corrupted and showed an error. At that moment, I thought there was no chance that I could make it to the next round. But, instead of giving up, I managed my anxiety & gave my best shot in creating a one slider presentation on Microsoft PowerPoint in those 7 minutes I was left with. Thankfully, I made to to the next round with flying colors.
In my third round, we were asked to instantaneously prepare 3 different product campaigns for a beard trimmer, which was challenging considering that the trimmer would be marketed by a brand which promoted beard growth & nourishment. Interestingly, I was the only student to get selected for Jio Creative Labs from IIM Shillong.
On joining the company as an intern, how has your onboarding experience been like?
We had few workshops since December during the weekends to teach us the basics of marketing & advertisement. We were also assigned projects that could be easily taken up along with our studies, whenever we had time. These initiatives helped to groom us and helped ensured a seamless on-boarding.
I joined Jio Creative Labs, 2 days after coming back from IIM Shillong. When, we went to the office, all of us were tested for COVID 19 and to my surprise my report came positive despite having no symptoms. While, I was shocked, they ensured that I do not panic and sent me home for quarantine. They gave me a couple of days to adjust and assigned me as little work as possible. During this time, not only was I getting fever in & out, but also eventually my entire family tested positive for the virus. JCL used to regularly undertake COVID testing for the students in an endeavor to make the place a safe working environment. Although I could not enjoy the office space as I was in quarantined, they had allotted desks and bottles for each student along with a play area with carrom and other indoor games, music system, bean bags and a chef who was quarantined in the office so that we could eat safe food. The onboarding process couldn’t have been any smoother and easier.
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For the Class Of 2022, we are back with the 8th season of InsideIIM's Best 50 - India's Most Employable MBA Graduates - Class Of 2022! If you're graduating from a B-School in 2022, you're eligible to take part in this competition! Grab the chance to bring out your best side and impress your recruiters and peers. Take the opportunity to show the world why you are special, on your own terms.
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