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Take a Seat in India’s 1st Startup B-School | Growth in Uncertain Times - Urban Company Case Study

Apr 15, 2024 | |

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Final 20 Days to CAT 2024 Test-26

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Join us for today’s Take a Seat episode, where Varun Khaitan, co-founder of Urban Company (formerly UrbanClap), delves into his company’s growth challenges amidst uncertain times and details how he and his team successfully navigated through them, emerging even stronger. Their remarkable journey has garnered attention from Harvard Business School, which published it as a case study. In this video, Varun engages in an insightful discussion with MESA students on four key growth strategies: category expansion, premiumizing existing offerings, targeting new customer segments, and international expansion. Encouraging students to step into his shoes, he prompts them to weigh the long-term growth perspective and profitability of each strategy, fostering an engaging and thought-provoking dialogue.

  Varun underscores the significance of taking the product route for service-based businesses and explores how technology can disrupt this sector in India. Additionally, he shares the rationale behind Urban Company’s positioning as a thought leader in consumer services and product segments, articulating his vision for the company’s future. If you’re keen to participate in sessions like this and learn from the best, click the link to discover more about MESA Business School and their flagship PGP program in startup leadership : https://cutt.ly/dw7IfstO
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