Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

The Art Of War Applied To Business - Strategy With RS

Aug 29, 2016 | 2 minutes |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

Final 2 Days to CAT 2024 Test-44

Participants: 335

Final 3 Days to CAT 2024 Test-43

Participants: 297

Final 4 Days to CAT 2024 Test-42

Participants: 348

Final 5 Days to CAT 2024 Test-41

Participants: 368

Final 6 Days to CAT 2024 Test-40

Participants: 347

Final 7 Days to CAT 2024 Test-39

Participants: 341

Final 8 Days to CAT 2024 Test-38

Participants: 316

Final 9 Days to CAT 2024 Test-37

Participants: 327

Final 10 Days to CAT 2024 Test-36

Participants: 288

Final 11 Days to CAT 2024 Test-35

Participants: 495

Final 12 Days to CAT 2024 Test-34

Participants: 336

Final 13 Days to CAT 2024 Test-33

Participants: 296

Final 14 Days to CAT 2024 Test-32

Participants: 278

Final 15 Days to CAT 2024 Test-31

Participants: 365

Final 16 Days to CAT 2024 Test-30

Participants: 294

Final 17 Days to CAT 2024 Test-29

Participants: 311

Final 18 Days to CAT 2024 Test-28

Participants: 342

Final 19 Days to CAT 2024 Test-26

Participants: 338

Final 20 Days to CAT 2024 Test-26

Participants: 306

Final 21 Days to CAT 2024 Test-25

Participants: 253

Final 22 Days to CAT 2024 Test-24

Participants: 268

Final 23 Days to CAT 2024 Test-23

Participants: 180

Final 24 Days to CAT 2024 Test-22

Participants: 226

Final 25 Days to CAT 2024 Test-21

Participants: 225

Final 26 Days to CAT 2024 Test-20

Participants: 277

Final 27 Days to CAT 2024 Test-19

Participants: 232

Final 28 Days to CAT 2024 Test-18

Participants: 235

Final 29 Days to CAT 2024 Test-17

Participants: 246

Final 30 Days to CAT 2024 Test-16

Participants: 281

Final 31 Days to CAT 2024 Test-15

Participants: 279

Business leaders, since time immemorial have been inspired by war. So much so that popular war terms have entered business lexicon. Take a look:

• 'Capture' Market Share
• 'Kill' competition
• 'Ambush & Guerrilla' advertising strategy
• And more.

‘The Art of War’ by Sun Tzu, has inspired a legion of business leaders. The reason – it does not deal with war but with conflict. The lessons contained in this classic are timeless and can be applied to war and business as to conflicts faced in families or in our daily lives! Let me share with you a selection of quotation drawn from this book which can be applied to any situations where conflicts abounds. Take time to read and saviour them; reflect upon them and if they resonate with you, then do internalise and apply them to resolve conflict whenever and wherever you may face them: 1. “Opportunities multiply as they are seized” 2. “In the midst of chaos, there is also opportunity” 3. “Who wishes to fight must first count the cost” 4. “Know yourself and you will win all battles” 5. “The greatest victory is that which requires no battle” 6. “There is no instance of a nation benefitting from prolonged warfare” 7. “Even the finest sword plunged into salt water will eventually rust.” 8. “You have to believe in yourself.” 9. “Appear weak when you are strong, and strong when you are weak” 10. “The supreme art of war is to subdue the enemy without fighting” 11. "There are not more than five primary colours, yet in combination they produce more hues than can ever been seen" 12. “Supreme excellence consists of breaking the enemy's resistance without fighting” 13. “Build your opponent a golden bridge to retreat across” Did these quotes inspire you? Do share your thoughts. More importantly do take time out to share quotations which guides & inspires you in resolving & overcoming conflict!   ------------ About the Author: In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here.