The top of the skyline, as magnificent as it looks, in all its power and glory, is fuelled up by the powerhouses of the mankind. Aditya Birla group is one of those sources that keeps on pumping blood into this giant and growing world structure. As the buildings aim for sky up high, down at the ground there is a worker opening the cement packet, making it possible. When you and I feel our inner strengths and wish to wear them around like our proud medals, ABG comes back again with the vibrant fabrics that display everything our personality stands for, just in style. When one is missing their home and loved one’s miles away, ABG provides them with a means to connect the hearts over the phone. When the industry is spearheading towards new and extraordinary heights, below the surface, Aditya Birla Group is fuelling them with power and innovative IT solutions, shaping new boundaries, touching new lives. In a world where we talk about influencing different generation groups, Aditya Birla stands firm since 1857, shaping the generations and leading the growth, leading the change. The organization has contributed to the formation of modern age and led the audience towards innovative thinking and contemporary lifestyle. ABG has always and forever worked for the development of the society, this is also achieved through their CSR activities. Aditya Birla Group isn’t just an organization, it is an inspiration to rise and cultivate our inner capabilities and contribute to the mankind.
I’ve always wanted to be a creator, to add value. The robotic life of sticking by the list of allotted work simply isn’t my style of living. I never had the intention to get into a job role which is very mechanic and limited, and my Bachelors in Business Administration was getting me exactly that, so I shifted to plan B, be a writer, at least you have control over what you write and what you want to communicate. I realised that I have a deep love for defining meaning of products, to connect emotions to our everyday mundane life tasks, to understand what people wanted to read and know, and hit their nerve. I discovered my love for marketing, but if I were to pursue an MBA, it was meant to be from a place that would challenge me and teach me things way beyond my mind’s horizons. This wasn’t a very pleasing idea for a family whose members have only been oriented towards government services, hence, I was left on my own to make my way and sponsor my wild dreams. I worked day and night during my graduation as a content writer and saved up for a coaching institute. I made it to IMI, New Delhi, took a loan, only to realize that this story isn’t exactly the way world usually pictures, with you, your dreams evolve, just like ABG expanded across multiple domains, it is time for me to look beyond the curtain of marketing and see the bigger picture.