Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.
But how does a Brand Manager think? How does he/she plan and strategize the brand extension of an already popular brand? How does he/she form a strategy?
Here's your chance to think like a Brand Manager! Do you possess the skill of strategic thinking and problem-solving? Then show us and solve this case problem! Psssst! There's an exciting reward if you provide the winning answer!
Your Case Topic - As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?
For example, Knorr to enter masala/seasoning category In India.
The Deadline - We expect your responses to be in by 11:59 PM, Thursday, 27th August 2020. Responses beyond the deadline will be accepted but not evaluated.
Where To Submit Responses - You can
submit your detailed response in this thread. Please ensure that your response is well structured. No word limit applicable.
The best entry will get to attend FMCG Marketing 101 Masterklass for free! All the participants will get to sign up for the FMCG Marketing 101 Masterklass at an additional discount!
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For nearly a decade, we've been in the business of constantly trying to bridge any knowledge gaps that may exist between your idea of an MBA and what it can add to your career, and what value it really adds. Our entire team works constantly to bring you closer to a career decision that is right for you in the longer term.
We continue with our endeavor this year stronger than ever, and are proud to present to you the
InsideIIM Marketing Festival 2020 - an opportunity for you to spend about 5 hours each with professionals who are currently where you'd probably want to see yourself at some point in your careers. These are professionals who have a strong pedigree, have been educated from the finest institutions, and have gone on to work as senior executives at industry giants - a testimony to the fact that they are
really good at what they do, and we want to offer you nothing but the best.
The first series of sessions with the Founder of Terribly Tiny Tales is now coming to an end, and we inching closer to the most anticipated series of sessions in the Marketing Festival -
FMCG Marketing 101, conducted by someone who has previously been a Global Brand Manager at Unilever, no less, and holds an MBA degree from IIM Indore!
At the end of this 3-day-long series, these are the questions that your instructor for the FMCG Marketing 101 series will answer:
Session 1 - The Foundation of FMCG Marketing: Bring Out Some Truths To The Surface (1.5 Hours)
- What does an FMCG Marketer really do? Is the path to a Marketing career as straightforward as it seems, or is there some unknown twist or challenge that you're bound to face?
- What are the skill sets common to all FMCG Marketing professionals? What skills will you need to build to get to their level?
- As a Marketing professional with, say, a Unilever or a Nestle, what should be your realistic long term and short term goals?
- A day in the life of a Brand Manager is too short to learn anything - what does a year look like in the life of a Brand Manager? What are the targets to chase, the obstacles to face?
Session 2 - Getting Into The Technicals of The Role: How Do FMCG Marketers Do What They Do? (1.5 Hours)
- What is a 'Marketing Mix'? How do you go about developing a 'Marketing Mix'? What impact does it have on your job/company?
- What is the journey through a standard process at an FMCG company?
- What is 'de-risking' of a project? How do you de-risk a project? Why is it crucial for the role of an FMCG marketer?
Session 3 - Gaining More Technical Insights, Applying Gained Knowledge (1.5 Hours)
- What are consumer insights? How do you use consumer insights to do your job better?
- What is the process of concept development? How do you frame a Marketing concept? What method can you adopt to ensure accuracy?
- An interactive exercise on insight development for participants of FMCG Marketing 101.
Apart from this, your instructor will also talk about what it takes to reach such a senior position at an organization as reputed as Unilever. Beyond this, he will also be taking questions from at the end of every single session! In fact, you can
go ahead now and ask your burning questions about FMCG Marketing and Marketing careers in general here, and these will be taken up by your instructor in one of the sessions!
Whether you're deeply passionate about the field of Sales & Marketing, are confused about a career in Sales & Marketing, or just want to know more about Sales & Marketing so you can ace your job interviews, we guarantee that these 4.5 hours hold the potential to take you many steps closer to your career goals.