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We Need An Army Of Digital Marketers & Product Managers For Ed-Tech

May 31, 2021 | |

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We all have observed the flood of advertisements on online education platforms, especially in the last two years. Aided by strong Covid-19 tailwinds, the $735-million EdTech market, which constitutes under 1 percent of India's $90-billion private education market, was expected to clock 120 percent growth in calendar 2020 and exit the year at $1.7 billion, according to an ‘EdTech in India' report by Omidyar Network India and RedSeer Consulting. The hybrid mode of learning, people looking to upskill themselves for better job opportunities, an ever-changing job market, everything is contributing to the surge in the EdTech ecosystem. So, we thought, how can we not talk about it, being so closely associated with the industry. Thus, in today's episode of CXO Central, our COO Kunj Sanghvi talks to Mr. Mohan Kannegal, CEO (India & APAC) Emeritus, where they both discuss the future of education & ed-tech in India, what are the gaps & the stereotypes that need to be addressed.
Mr. Mohan, who has over 20 years of experience in the education sector, started his journey by co-founding an online assessment start-up called MeritTrac. He then went on to head the Manipal Global Education services as Chief Product Officer. Finally, he landed up in Emeritus, as a CEO for India & Asia Pacific Region. If you are seeking insights into this growing market & aspiring to make an impact in the Ed-Tech space, this video is for you. Tell us in the comments below what you think about the EdTech surge currently and what are some of the gaps that you think our country needs to address as soon as possible?