To answer this question, I would like to mention two recent events in my life.
On 22nd January this year I received a mail for the CD-PI round from NMIMS, Mumbai-the attire for which I was expected to be in was full business formals. I was asked to report for the same on 01Feb in the Mumbai Campus. I initially wanted to get one tailor made but due to the time and monetary constraints, I had no choice but to go for a readymade suit. Also, the suit couldn’t be stitched before the interview date in lieu of extensive orders. I was looking for a brand that provided quality at affordable price which led me to Peter England. I bought the suit and was happy to find the right fit, color, fabric and all of this at a reasonable price. I cleared the CD-PI process with flying colors wearing that same suit and took admission there.
The other experience is from last month when I was on a bike trip to North East India. As part of my preparations I did a detailed research and found that the travellers were recommended to purchase a BSNL sim because as per the general opinion other network operators do not operate that effectively at high altitudes. I did the same and arranged a BSNL sim from my father. The itinerary of the trip included some remote places like Sela Pass which is situated at 13700 ft and Tawang which has population of11202 people. I couldn’t connect with my home for a very long time as my BSNL sim wasn’t able to connect to a stable network during the ride. I tried my Idea sim, and to my absolute delight it worked and allowed me to see the smiles of my parents in -3 degree Celsius. Most of this region is guarded by the Indian Army (Indo-China Border) and my interaction with them made me aware that Idea as a network provider has been aiding these jawans to reach out to their families and friends. I have been associated with the Idea since 2013 and feel very satisfied as a customer.
What I wish to bring out from these two incidents is the impact and influence that Aditya Birla Group (ABG)has on my life. These are two of many such incidents where my need and that too such critical ones were fulfilled by the ABG products. Clearly, Aditya Birla Group has been a great part of my life.