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Why Aditya Birla Group is big in your life?-Praveen Kumar Satpathy, XIMB

Jul 16, 2019 | 3 minutes |

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Look Around life revolves around ABG Early Monday morning I was sitting in my bedroom room in my formals sipping a cup of coffee and looking over my phone. Life was good such nice internet speed, such classy formals and a strong roof over me. What was common between them was one name Aditya Birla Group. 1857 to 2019, the world has changed a lot but the few things constant are AGB catering to our needs. It is a saying 3 things are necessary for life to prosper food, clothing, and shelter. ABG gives you all the three. Need grocery, look around you will find a more store nearby, need smart casuals, look around for Peter England stores for formals you have the royal touch of Grasim suiting, planning for your dream house you have UltraTech cement to give you the perfect foundation. Operating in 35 countries with an employee number of over 1.2 lakhs, needless to say, it is one of the world's largest and leading conglomerate. For a person like me, whose love for apparel is never-ending ABG has given Pantaloons. The current generation is moving at a fast rate so is the thirst for high-speed internet and look around ABG has a solution for this Idea cellular network the first of its kind to provide 4G services. Certainly, ABG has given a lot of products to us to use. It has left an everlasting effect on our lives. Everywhere ABG present. So, I say to all Look around life revolves around ABG. How you overcame challenges to achieve your ambition in life so far? Part B Coming from a family of Government officers, doctors, engineers, and politicians to excel in life was a huge challenge for me. Academically I was good but not the best. This thought always popped in my mind was I the right flag bearer of this family? Am I doing justice to the legacy of this family?  So, after my graduation, I decided to go for a job. Working in my office from 9-6 was never satisfying for me as I wanted to do something else. One day I decided to go for higher studies. Preparing with the job was very hectic and tiresome. Waking up early at 6 AM traveling 30kms to reach the coaching institute and then at 9 AM reaching office and even doing shifts needed a hell lot of courage and I did that. Those 4 months of hectic life made me realize life was not a cakewalk. The legacy of my family was built from each drop of sweat of my elders. Now here at XIMB, I am ready to continue this legacy. My father always said “Life is not a bed of roses”, sure it is not. Life always makes you fall on your knees. The thing positive about it is you learn to get up and shine again. Life is not easy it is fun and a big learning curve. So, I hope every young and aspiring mind should learn this and not get disheartened and move on to a greener pasture. This is my story, the story of hardships yet fun.