The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of the external corporate world, the characters which can think past creative mind, the psyche which genuinely tries to accomplish something significant, the characters which are adequately adaptable to chip away at various things
We always talk about how work experience plays a vital role during campus placements. Still, freshers also enjoy a slight benefit in the positions inclined toward them like Sales and Marketing. A lot of it has to do with the fact that their mindset is still raw and has not been shaped as per any particular culture as fresher. A person who has never worked p is more mouldable, and in that capacity, is probably going to be a decent social fit. There is no well-defined formula for the selection of marketing roles. They are not searching for any relevant marketing background or accreditations/certifications. They are searching for brilliant, optimistic people who show substantial potential to be great future pioneers. Organizations comprehend that one is not expected to know as much as a person with relevant work experience as a fresher. These firms always evaluate, keeping in mind the lack of understanding of a candidate. The only thing that makes a person a probable good marketer is thinking on feet and reacting quickly coupled with initiative/leadership potential. The selection process is designed in such a way that these traits emerge out very effectively during Group discussions and Personal Interviews.
Sales and Marketing are all about how flexible one is to work on different stints. With the rapidly evolving customer preferences, there is a dire need for firms to become more agile, sharper, and quicker in terms of targeting and innovation. Also, adapting to the ever-evolving marketing landscape becomes very vital. Therefore, one needs to be at the forefront to understand and carve the right marketing plan aligned with the customers' preferences. This job requires a lot of creativity which can be easy for someone who can have a fresh perspective in the corporate domain. The trait that makes the Sales and Marketing profile attractive is that, unlike other fields, it is not obliged to play by a definite set of rules. It more like a giant canvas with a lot of space for unleashing your potential. It depends on the marketer to utilize his imaginative brilliance and art to carve out the most convincing recommendation. Freshers have undoubtedly got an edge in this creative mindset race, and marketing firms acknowledge this fact very well.
The standard format is that one joins a firm as MT (Management Trainee) for at least a year (may differ from firm to firm) in which one gets to work across different stints like sales, marketing, and sometimes even supply chains. There is always an abundance of variety; one day, it might showcasing your abilities by selling, the next by researching or strategizing about a new positioning of a product in the market. Working in teams or even individuals can be a case. Every day there is a lot of learning, and firms take good note of this. A person with good work experience may understand or even have a flavor of the knowledge. Still, for a fresher, it is always the unexplored territory and leading to enthusiastic participation. Sales and Marketing firms have acquired this mindset in the long run and take pride in following it while recruiting.
So, it's not just us, the students who prepare for the placements; firms prepare too, and they always have their facts straight.
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