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Why Holding IPL During A Pandemic Was Necessary | Dekoded Ep 5

Sep 19, 2020 | |
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IPL 2020 is about to kick-off in a few hours. The cricketing extravaganza that has for years worked as a massive crowd puller, would be held in UAE this time, without any audience at the stands. At a time, when the entire world is reeling from the economic downturn, rising COVID cases, and uncertainty, IPL has gone on with a motto of ‘the show must go on’! And rightly so, because it's not just about the tournament, it's about the broadcasters, advertisers, brands, and the entire IPL ecosystem that is a billion-dollar industry in itself. But, what exactly makes IPL such a big brand? We tried to Dekode this through the 4 Ps of marketing and branding for IPL in this episode of Dekoded, where we decode things from the everyday world.  

   

IPL has always been a tournament that has been associated with money. Right from its bidding stages where players and franchises are auctioned off to that of brands coming up with large cash pools for promotions, the ecosystem is laden with commerce. At a time like this, the question that arises is, whether it is possible to have a ‘zero year’ for IPL? The answer is a big no.
Find out more about how IPL became a successful brand over the years, riding high on the cricket frenzy country that India is, in this episode of Dekoded.
Tell us in the comments below, which other brands have made such a lasting impression in the minds of consumers, and if you think it is right to hold a tournament like IPL during these times?

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