Why talking about TikTok now, you ask? Well, because without TikTok the marketing classes of today might not be complete. A vital part of internet generation marketing is Influencer marketing, and brands have come to know about its power with the expansion of smartphones and internet in the country. But how did we reach this far? And how is it that a TikTok ban can affect the brands dearly? We discuss this and a lot more in our first episode of DEKODED, where we decode things from the everyday world.
When you scroll your Instagram feed, you receive product ads done by your favorite celebrities that you are following. Chances are you have bought from them too. So, what exactly makes them an influencer to force you to make buying choices? What makes a Virat Kohli sell brands after brands to you through his association with the brand? Is it just charisma or there is something more to it!
Marketing, as we know it has seen a sea change over the years with different modes of communication taking the center stage. What has not changed though is Influencer Marketing. And thus, we felt, we should give you a mini-tour of how Influencer marketing exactly works and why TikTok Ban is such a big deal?
Here's What We Recommend You Take A Look At Next:
1) How Uber, Netflix, Amazon Drive Our Habits And Behaviour | Ft. Rajesh Srivastava, IIM Bangalore Alum
2) Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1
------------------------
Take CAT tips from the CAT master - ARKS Srinivas. Enroll for the
Masterclass Prime series now. https://bit.ly/MasterclassPrime
If you think being a
product manager is your calling or you want to understand the nuances of Product Management, then we've some exciting news for you! We've Ellora Nath, a Senior Product Manager at Booking.com, Netherlands, who will be hosting 5 insightful live sessions to help you understand the world of Product Management!
Check the details here! https://bit.ly/2ZI1ZxM
If you don't want to miss any of our videos, all you need to do is join us on WhatsApp.
Click here to join -
https://bit.ly/_whatsappupdates