We went to Great Lakes Institute of Management, Chennai, to meet the Dean of the institute, Dr. Suresh Ramanathan, to learn from his experiences as Marketer and how he’s employing that knowledge to nurture future leaders in his institute.
Dr. Suresh Ramanathan discusses the ever-changing world of marketing and how it has evolved over time.
He emphasizes that while marketing practices have changed, the fundamental principles remain the same. Consumers still have the same wants and needs, even in an era of abundant options. He takes us through his early days of on-ground sales roles and how that has helped him develop an intuition for the consumer psyche. He also shares the findings from his research on the impact of colors on consumer behavior, exploring how different colors can guide us in making purchasing decisions. He explains how certain colors can evoke specific emotions and perceptions, influencing our buying behavior.
This informative video is a must-watch for anyone interested in marketing fundamentals and understanding consumer behavior. Whether you're a marketer or a consumer, you'll gain valuable insights into consumer psychology and how it can impact our decision-making process.
Don't miss out on this enlightening discussion with Dr. Suresh Ramanathan!
To know more about Great Lakes Institute of Management, Chennai, and its exciting B-school life, click here:
http://bit.ly/3G5kJ0m
To learn more about Dr. Ramanathan’s career and work, click here:
http://bit.ly/3G55cNX
Take a look at the industry-ready marketing curriculum at Great Lakes, here:
http://bit.ly/3lMyha9