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179 Stories

Branding In The Era Of Digital Media - Challenges And Opportunities

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott CookBranding, as a concept, was introduced post

Novelty In The Age Of Velocity - Adidas

Adidas is a company that designs and manufactures shoes, clothing and accessories, and is headquartered in Herzogenaurach, Germany. The company strives to be the global leader in the sporting goods

Cyclical Economic Downswing - Analysing India's Economic Slowdown

Is India in midst of Economic Slowdown? As Shaktikanta Das (Governor of RBI) clearly stated in his statement, we are in midst of a cyclic slowdown and will have a direct/indirect

Novelty In The Age Of Velocity - Samsung

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.  It is committed to creating a better world full of richer digital experiences, through innovative technology and products.

Novelty In The Age Of Velocity - Garnier

Garnier, an international haircare and skincare brand, is the second-largest brand of the L'Oréal Group.Major Innovation:In March 2019, Garnier announced the launch of a new product tag line  – “By

Amul - Swaad Mere India Ka

A homegrown idea of two masterminds Verghese Kurien & Tribhuvandas Kishibhai Patel in 1946 that today has turned into a billion-dollar company and with a family of 752 members in

The Right Words At The Right Time - Mr. Ravi Kant, Ex-MD, Tata Motors Limited

The Vinod Gupta School of Management had the opportunity of hosting Mr Ravi Kant, Ex-Managing Director of Tata Motors Limited. With years of experience in leadership positions across a plethora

Novelty In The Age Of Velocity - Valeo

Valeo is a supplier as well as a partner to automakers, supplying a wide range of products.The vision of the company: As a technology company, it aims at designing innovative