Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game
What really happens when two FMCG giants go to war?
Team InsideIIM
Breaking Barriers: How One IIM Student Turned Cultural Taboos into Business Opportunities at Reckitt
Picture this: You're handed a project to boost sales for a sexual wellness brand in West Bengal, a market where cultural taboos run deep and retailers hesitate even to display the products openly. For most MBA interns, this might seem like a nightmare assignment. For Arpit Sahai from IIM Kozhikode, it was exactly the kind of real-world challenge he'd been hoping for.
Team InsideIIM
2025 Salary Report: 12 Potential Digital Marketing Career Paths (₹4L-₹50L+)
Remember the pre-internet era? Advertising meant TV, billboards, and radio. Now, with widespread internet access and the rise of AI, everything's transformed. We're not just reaching millions online, but doing so with unprecedented precision.
Hamsalekha BP
₹20L+ Salaries: Why Tech & Business Backgrounds Are Winning in Marketing
I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.
Team InsideIIM
How To Make A Career in Marketing After MBA In 2024, Ft. Saurabh Jain, Reckitt
In the last episode of Inside Reckitt’s Leadership series, we have Saurabh Jain, Regional Marketing Director & SPOC at Reckitt Hygiene India, Bangladesh & Sri Lanka talk about his journey of finding and sticking to marketing as a career.
Team InsideIIM
Why Should You Take Up A Sales Role Right After B-school? Ft. Anurag S, Nalini M, Reckitt| IRL Ep 4
In this episode of Inside Reckitt's Leadership Series, we have the Sales Director (India) of Reckitt, Anurag Sharma, talking about building a successful sales career post-MBA. He talks about why he chose sales and how this is a prerequisite for someone to become a CEO.
Team InsideIIM
How To Get Into Colgate After Your B-School? Ft. Niharika & Tejasvi
How does one get into a legacy company like Colgate right out of B-school and what are some of the learning you go through during your MBA that makes it easier to get in? These are some of the answers that you will get in this video.
Team InsideIIM
Important Brand Management Concepts For interviews
Creating a brand is not enough; as your business grows, you need to understand all parts of a brand to make it successful. This guide on Brand Management interview will teach you the words you need to know to understand Branding better. This is also an important topic for your interviews. Understanding brand management is important for competing with others and building strong connections with customers.
Sanket Bhosale
Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game
What really happens when two FMCG giants go to war?
Team InsideIIM
Breaking Barriers: How One IIM Student Turned Cultural Taboos into Business Opportunities at Reckitt
Picture this: You're handed a project to boost sales for a sexual wellness brand in West Bengal, a market where cultural taboos run deep and retailers hesitate even to display the products openly. For most MBA interns, this might seem like a nightmare assignment. For Arpit Sahai from IIM Kozhikode, it was exactly the kind of real-world challenge he'd been hoping for.
Team InsideIIM
2025 Salary Report: 12 Potential Digital Marketing Career Paths (₹4L-₹50L+)
Remember the pre-internet era? Advertising meant TV, billboards, and radio. Now, with widespread internet access and the rise of AI, everything's transformed. We're not just reaching millions online, but doing so with unprecedented precision.
Hamsalekha BP
₹20L+ Salaries: Why Tech & Business Backgrounds Are Winning in Marketing
I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.
Team InsideIIM
How To Make A Career in Marketing After MBA In 2024, Ft. Saurabh Jain, Reckitt
In the last episode of Inside Reckitt’s Leadership series, we have Saurabh Jain, Regional Marketing Director & SPOC at Reckitt Hygiene India, Bangladesh & Sri Lanka talk about his journey of finding and sticking to marketing as a career.
Team InsideIIM
Why Should You Take Up A Sales Role Right After B-school? Ft. Anurag S, Nalini M, Reckitt| IRL Ep 4
In this episode of Inside Reckitt's Leadership Series, we have the Sales Director (India) of Reckitt, Anurag Sharma, talking about building a successful sales career post-MBA. He talks about why he chose sales and how this is a prerequisite for someone to become a CEO.
Team InsideIIM
How To Get Into Colgate After Your B-School? Ft. Niharika & Tejasvi
How does one get into a legacy company like Colgate right out of B-school and what are some of the learning you go through during your MBA that makes it easier to get in? These are some of the answers that you will get in this video.
Team InsideIIM
Important Brand Management Concepts For interviews
Creating a brand is not enough; as your business grows, you need to understand all parts of a brand to make it successful. This guide on Brand Management interview will teach you the words you need to know to understand Branding better. This is also an important topic for your interviews. Understanding brand management is important for competing with others and building strong connections with customers.
Sanket Bhosale