Connecting Macondo - Rohan Joseph George, IIM Udaipur

But what surprised me was the fact that, when I went to visit my grandmother with my parents, even though my parents couldn’t get any network for their connection, Idea Cellular network (Vodafone Idea Limited now) was broadcasting at full strength. We didn’t expect that, but we quickly took advantage of the situation and got my grandmother a phone and an Idea connection. And that connection has enabled every one of us in our family to keep in touch with our grandmother, wherever we are, to date. Even now, Vodafone Idea is broadcasting at full strength compared to the other networks.

Even though I didn’t think much of it back then, looking back I don’t think I would have expected a big multinational conglomerate like the Aditya Birla Group, with 4,430 Crores of revenue to expand their telecom services to a small hamlet like Memala. I thought they would be more focused on areas with more population where a service like that could be more profitable. But then again, I guess it is that kind of proliferation and dedication to providing extraordinary customer service that has made them the success they are. When I look at the big picture, Aditya Birla Group has always had a presence in my life and the impact has been massive. Their products are touching lives like mine all over the globe and sometimes, they don’t just touch lives, they enrich lives.