Above mentioned problems are being solved with the introduction of technology that enhances customer satisfaction, improves customer relations management and increases profitability. Technology in the automotive retail sector is helping to resolve space constraints, which is cost effective. Consumers can now compare relative pricing, finance options, customizations through online applications. Technology is now bringing a virtual reality framework which is slowly changing the buying process. Mr. Kapoor introduced to the audience an application named: Renault Kwid which provides a 360 degree feature enabling the customers to get a more profound feel about their product.
The speaker elaborated about Dealer Mart which is the customer engagement application. The application helps the customers to manage new car leads, schedule test drives, home visits, call-backs with just a click. With the help of GPS technology, tracking test drives has become feasible and accountable.
Sales consultant application is providing training to the amateurs. These applications are making the whole cycle profitable and improving the customer sales relation. Remote Diagnostic telematics is making resolution process for used cars dynamic and faster by understanding the problems related to cars through its history and generating an invoice for all information for resolving the issues.
Another set of technology caters to people stranded on roads, providing road side assistance to them via GPS Enabled Software through a click of button. Concept of connected cars was also mentioned as an emerging technology.
Aggregators like Car Dekho help in decision making of consumers who are skeptical about individual sites being biased towards their own brand.
The Session further proceeded towards the Q&A round with the students clarifying their doubts on sales management of used cars, constraints related to online car-buying experience and use of technology in resolving problems in the ancillary spare parts industry. Overall, the Session was an enriching experience for the students with lots of insights shared by Mr. Kapoor. We look forward to many such interactions in the future.
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