There are 3 scenarios which can make you laugh. In the first one, you can laugh at someone. In the second, you laugh at someone who’s worse than you. Finally, you laugh at someone who is so powerful than you and the only thing you can do about it is just laugh at them. This can be made clearer by understanding political satires.
Have you ever wondered why there are so many cartoons and memes on politicians? You know for a fact that they are powerful than you and there’s nothing you can do about it so the only way to vent out your frustration is to make jokes or cartoons or memes about them. By poking fun at them is the only way you can deal with it.
Hence, this how humour works and comic strips get so popular since people of all ages and cultures respond to humour.
Marketers can use humour to sell their brand without actually selling something. In this way, consumers do not feel that companies are trying to take out money from their pocket and at the same time they will remember the joke and the brand. But many times humour can upset certain sections of society so it has to be used very carefully.
Most companies can and should be able to use humour to their advantage by creating hilarious and memorable ads. This is because even if someone not from the target audience sees it, he should share the humour with someone else thereby increasing the awareness of that company's brand. But it should also be noted that mostly, humour increases brand awareness and does not necessarily mean that the product recall or impact of the message will be remembered by the customers.
Originally Published on: Learning Curve
https://www.youtube.com/watch?v=Ov7nLX8mWdI
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