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When Marketing Meets Data Analytics, Business Strategy Ft. Sayantani B, Target, MuSigma, MICA

In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates

From Cheetos to Kinder Joy : Why Do Kids Buy? | Marketing Resources

We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook

Why Holding IPL During A Pandemic Was Necessary | Dekoded Ep 5

IPL 2020 is about to kick-off in a few hours. The cricketing extravaganza that has for years worked as a massive crowd puller, would be held in UAE this time,

SNAP In 2020 Will Just Be One Hour Long - All You Need To Know About SNAP 2020

The SNAP exam has seen many changes in recent years. The exam first shifted from a pen and paper format to the online format, excluded the General Knowledge section from

My Journey From SRCC To Modelling To IIM A To McKinsey, Ft. Akanksha Choudhary

What does it take to crack a b-school if your choice? Many people will say - a good CAT score and profile. Well yes. But a very important part of

XAT Scores No Longer Valid For Admission To SPJIMR's PGDM Program

SPJIMR Mumbai has released the latest admission policy for selection to its PGDM batch of 2021-2023. Until now, SPJIMR Mumbai accepted CAT, GMAT and XAT scores for admission to its

Shell Graduate Internship 2020: A TISS Student's Joy-fuelled Experience!

My experience with Shell India during the unforgettable summer of 2020 stands grossly overqualified for a mere article with my meagre vocabulary. It is the stuff of the corporate legends,

Taking Motivation From History || CAT 2019

Early 20th century saw a new political conflict brewing up on the east coast of the Mediterranean Sea. Two nations fighting for the claim of same land. Israel, a comparatively