My prior experience with the manufacturing industry and particularly with the purchase department, has helped me to reflect and relate with the stuff which was discussed in the class. It is seldom that a particular subject holds your attention till the end, and more so in the age of ‘millennials’. But kudos to the facilitator, Mr. Rajesh Pandit for keeping us all engaged with his humour and insightful illustrations. Attending this course, made me realise that this is what B Schools are meant to do. Inspire minds to come up with innovative solutions. As someone rightly said “Marketing is all about making your customers feel smart about the product that they have chosen”
Which ABG company would you like to work for and why?
I would like to work with Aditya Birla Fashion and Retail Limited. Fashion and Retail Industry is yet to realise its full potential and in the years to come, data analytics & digital marketing will play a very important role in acquiring and sustaining customer relationships. Since my interest lies in these fields, I would prefer working for the same.
Ajinkya Deshpande
PGP 2nd Year
IIM Shillong
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