Social Media Walls make use of content that is original and created by the owners themselves and can also make use of UGC. The benefit of making UGC is, it makes the audience feel like a part of the social campaign. Owners can acknowledge their contribution and leverage their participation in marketing their brand. Schools and universities are now stepping up and developing highly interactive and engaging social media campaigns. These campaigns develop a ‘hashtag’ specific and unique to the institute, which allows people to connect and engage with the institute. Social media walls are simply a hub to connect and keep people posted, from prospective to current students to alumni and also the staff, and in B-school scenarios, even the corporates.
A plenitude of information is shared in educational spaces and I am not restricting myself to the classrooms, rather to the commotion that takes place outside these rooms.
- Cultural event itinerary
- Announcements and Notices
- Guest lectures and BTLs
- Fests and Events
- Mess Menu/Schedule
- Sports week
- Foreign Exchange programs
- Scholarships and Rewards
- Weekly Classes Schedule
These are some uses of Social Wall, once it is implemented, specifically in an educational institute. Social walls have been seen to have given a sweet harvest. Statistically speaking:
- Social Walls allow the viewers to surf for content & information that’s real-time.
- These walls are extremely influential which creates a direct impact on the reader’s mind. Interactive content in the form of images & videos is so gripping, that the user for once does not think about stepping back.
- Digital signage and social walls save the money that goes into printing, remarkably. At the end of all events, these paper prints only go to the bin.
- Social media displays are vivid & not livid. They’re hard to be passed on. They’re eye-catchy, luring and undoubtedly informative.
- The twenty-first-century student is glued to the digital world. Screens are what they turn to for accumulating data. Hence, screens work effectively.
IMI, New Delhi has also successfully implemented a Social Wall powered by Poletalks.
References:
https://taggbox.com/blog/social-media-wall-hub-schools-college-universities/
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