The second most affected domain will be Human Resource Management. The impact has already been visible with the automation of generic HR functions. The HR domain has begun using technologies like big data and people analytics for better decision making.
Similarly, in Consulting and Strategy domain, the AI can propose optimal solutions based on a thorough analysis of data generated in day-to-day operations of the company. They can use complex algorithmic models to offer solutions that may increase the profitability of the company. Same can be said about the marketing and sales domain. AI can create the best marketing campaign based on the behavioural analysis of the customers.
In this scenario, all the Management domains need to specialise. There is a need for micro-specialisation of the fields. The man-machine coordination paradigm has changed now. Earlier, it was a machine that was assisting the man. Now onwards, the man will be assisting the machine in taking better decisions. The repetitive work will be performed by the machines. Only when a new situation arises or an unexpected problem surfaces, the human mind will be needed to make the machines learn how to go through with it.
All the MBA courses will need to internalise data analytics as part of the curriculum. Artificial Intelligence, Big Data, and machine learning will be crucial to success for a company. Leadership at IIM Rohtak have realised this potentially disruptive role that the data is going to play in future managerial decision making. It has incorporated data-analytics comprehensively in its pedagogy to keep the students at par with the industry requirement.
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