These stimulating rounds not only maintained the interest level of the participants but also gave them ample opportunities to brush their skills. No event could have justified the marketing mix better than the 4Ps Event. A perfect simulation of a Treasure Hunt, which got unfolded in three stages and took the participants on an exhilarating journey of product, place and buyer identification. The event was besieged by hidden clues which when unravelled led to another round. Mystery and marketing together made this event all the more enthralling and fascinating.
An overnight case study engrossed the participants in the fundamentals of marketing where they came up with a complete marketing plan of the respective companies allotted to them. The very following day, a clever twist took the participants to surprise. The companies assigned to them the previous night got into scandals and some were even proven guilty. Now as the PR heads or the CEO of the companies, the participants were to face the agitation of the public and bear the brunt of causalities occurred as a result of their fatal product. The round aimed to test their performance under pressure, their assertiveness and their decision-making ability.
Overall Markurious was a success. The team from SIMC Pune, Shivani Jha and Hailley Turakhia, bagged the first prize. They won a Trophy, a cash prize of Rs. 20,000/- and Bluetooth headphones of Zebronics. The Runners-up trophy went to Aditya Negi and Anant Gupta from SCMHRD, Pune. They received a cash prize of Rs. 10,000/- and Zebronics Bluetooth headphones.
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