Marketing helps the organization acquire and retain profitable customers and, therefore, directly impacts cash flow. The more enhanced marketing initiatives address customer lifetime value, increase product adoption rate, reduce customer churn, and cheaper acquisition costs, the better the company’s cash flow.
On the other hand, Finance is centred on revenue, expenses, profit, and shareholder value. Most companies idolize “cash is king.” The finance team is interested in the brand; they want to link brand image and loyalty via cash flow. Hence, I can say that there is a strong association between cash flow and marketing’s responsibilities.
So I believe when the excel sheet of a financial planner meets the ingenious PowerPoint presentation of a marketeer, it can create magic.
A mix of two skillsets, i.e., Finance and marketing, helps maintain a healthy Profit & loss, managing both top and bottom line effectively.
In the end, the decision is yours.
I hope you enjoyed reading this article.
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