A few days ago, I decided that it was time I sold out and jumped on a bandwagon. It felt like a good plan to gain increased traction for myself by using incidents that had already taken the world’s fancy rather than spend endless hours and cranial capacity to think of new and fresh ideas. Why bother when the world itself tells you in brightly flashing news tickers, never-ending Facebook debates, and mindless retweets what arouses its passion at the given moment? Much more convenient to visit your Facebook page or Twitter handle to see what the junta is most in thrall with, write an opinion piece on it, and you have a sure-fire winner, albeit one that lasts only as long as the next heated discussion comes along. The idea makes sound business sense.
Of Jumping on Bandwagons, Rajkumar Hirani, Charlie and Others
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