1. Intuitive: iPhone was designed to be intuitive - it did not require us to read a manual to use it.
2. Impossible: Impossible challenges were given by Jobs and accepted by designers. For example, Jobs wanted iPhone to be operated with ‘one’ button - at a time when users had to dial / punch innumerable buttons to make a call!
3. Vibration: In the earlier generation of a communication device, a sound was used as a signal to get users to act. iPhone introduced ‘vibration’ to the armoury of phones to get its users to act!
4. Enrich: It enriched our lives in multiple ways for the better. It brought news, music, photography, and library & more to our fingertips; for us to savour and enjoy at our convenience. Take a simple feature like maps – it ensured that we would never get lost in any city!
5. Design and Assembly: iPhone boldly said - Designed by Apple in California. Assembled in China. It separated the design and manufacturing of products.
6. 3 feet: iPhone set the tone that it was never more than 3 feet away from us even when we sleep!
7. Connected: Always - with friends and work!
8. Fast Following: Scores of companies started ‘copying’ iPhone and a euphemism was coined - fast following. It sounds so much better than ‘copying’!
9. Sharing: Made ‘sharing’ trendy!
10. Dent: It dented the power of mobile carriers.
11. Shift: Action (and life) shifted from desktop to mobile screen.
12. Accessories: Sprouted an industry estimated to be over $ 100 billion compromising of covers, charging docks, ear buds and more.
13. App Store: It gave birth to App Store
14. Sharing Economy: It laid the foundation on which the Sharing Economy was born – giving birth to Uber, Airbnb.
15. New Industries: It spawned new industry - mobile payment, Self-publishing …
16. Design: It was so well designed that at every touch point we had a memorable experience resulting in the creation of pleasurable experience, which made us fall in love with it!
17. Love: Sounds silly, but it made us not just fall in love with an inanimate object but 'lust' for it!
On the down side, iPhone has also resulted in:
18. Privacy: The concept of privacy has got redefined and unfortunately taken a back seat
19. Addiction: It gave us such a pleasurable experience when using it that many of got us addicted to it.
20. Orphans: It is on the rise. Many children have become ‘smartphones orphans’ because the parents instead of spending time with the children are glued to their smartphone!
Bottom Line: iPhone has changed our life forever & in many ways for the better, provided we do not get addicted to it!
It also put Apple on the road to becoming the world’s most valuable company (Market Cap: $ 800 billion) and on track to becoming the world’s first trillion-dollar company.
What do you think? Has it changed the world – for the better or worse? How has it impacted your life? For better or worse? Please do share your thoughts and enrich the conversation.
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