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18 Stories

How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava

Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump

Marketing With The Apple Guy - AMA with Apoorv S, Marketing Communications at Apple

We first spoke to Apoorv Sharma in an autumn afternoon of 2019 where he told us about his illustrious career that traversed through Flipkart to Amazon to now Apple. Working

From Flipkart To Amazon To Apple - Apoorv Sharma's Journey | IMT Ghaziabad Alum

A natural storyteller and an avid design lover, IMT Ghaziabad alum Apoorv Sharma decided to take a trip down memory lane with InsideIIM. On one winter afternoon, with chirping squirrels

The Behaviour Economics Behind The New iPhone Launches

It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists

A Revolutionary And Magical Product That Changed Our Life As We Know It - Strategy With RS

‘iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile product,’ With these words, on 29th June 2007, Steve Jobs introduced iPhone and

Will Samsung Overtake Apple? - Strategy With RS

Yes, it can by levering upon the advantage it inherently possesses and ceases to fast follow Apple!

Why iPhone SE May Lose Out In India - Strategy With RS

iPhone will start manufacturing iPhone SE in Bengaluru.

The Similarity Between The Sacking Of Steve Jobs From Apple And Cyrus Mistry From Tata - Strategy With RS

Did you notice the similarity between the sacking of Steve Jobs from Apple – way back in 1985 and the more recent sacking of Cyrus Mistry from Tata.