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34 Stories

Political Branding – Exploring The Current Trends

Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:

#KnowThyBrand - Kurkure

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to

Commoditization Of Brands - Challenges And Responses

Packaged water - Kinley, Bisleri and Aquafina

Ambi Parameswaran, An IIM-C Alumnus, Advices Young Professionals to Focus on Learning

I bring to you an impactful conversation with Mr Ambi Parameswaran, Brand Strategist & Founder of Brand-Building.com and former Executive Director & CEO, FCB Ulka Advertising. Ambi has worked on

Make A Powerful First Impression During Interviews | Ft. MICAns

First impressions matter. And when in b-school, making a favorable first impression on your interviewers, colleagues, professors and alumni is super important. How do you make sure that your first

Branding In The Era Of Digital Media - Challenges And Opportunities

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

Why Great Brands Use Storytelling | 3 Tenets Of Powerful Storytelling

Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which