Explore top articles, student stories, and expert insights tagged under Branding on InsideIIM.
Branding03 Aug 2021 · 9 min read
Etymology The word emotion is a combination of the Latin phrase emovere and the French word esmouvoir . Emotion is a Noun, and its meaning is the arousal of a feeling, not controlled by logic or fact…
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Branding25 Jun 2021 · 2 min read
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy From 'Washing powder Nirma' to the iconic Fevicol ads, the '90s was a terrific ti…
InsideIIM
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Branding01 Apr 2021 · 4 min read
Experiential Branding is a branding strategy by which brands indulge maximum sensory interactions with the consumers to influence their preferences and enhance brand perceptions. It helps in boosting…
InsideIIM
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Branding05 Feb 2021 · 6 min read
Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to cre…
InsideIIM
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Branding31 Jan 2020 · 5 min read
Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing: Brand Purpose : Prevalent trends sh…
InsideIIM
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Branding31 Jan 2020 · 3 min read
Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced …
InsideIIM
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Branding30 Jan 2020 · 6 min read
Packaged water - Kinley, Bisleri and Aquafina Flights - Go Air, Jet Airways, Indigo In all the above product segments, if we notice, there is no real brand preference. We're ready to pick any one of …
InsideIIM
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Branding20 Dec 2019 · 6 min read
I bring to you an impactful conversation with Mr Ambi Parameswaran , Brand Strategist & Founder of Brand-Building.com and former Executive Director & CEO, FCB Ulka Advertising. Ambi has worke…
InsideIIM
Read Now →Branding03 Aug 2021 · 9 min read
Etymology The word emotion is a combination of the Latin phrase emovere and the French word esmouvoir . Emotion is a Noun, and its meaning is the arousal of a feeling, not controlled by logic or fact…
InsideIIM
Read Now →Branding25 Jun 2021 · 2 min read
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy From 'Washing powder Nirma' to the iconic Fevicol ads, the '90s was a terrific ti…
InsideIIM
Read Now →Branding01 Apr 2021 · 4 min read
Experiential Branding is a branding strategy by which brands indulge maximum sensory interactions with the consumers to influence their preferences and enhance brand perceptions. It helps in boosting…
InsideIIM
Read Now →Branding05 Feb 2021 · 6 min read
Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to cre…
InsideIIM
Read Now →Branding31 Jan 2020 · 5 min read
Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing: Brand Purpose : Prevalent trends sh…
InsideIIM
Read Now →Branding31 Jan 2020 · 3 min read
Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced …
InsideIIM
Read Now →Branding30 Jan 2020 · 6 min read
Packaged water - Kinley, Bisleri and Aquafina Flights - Go Air, Jet Airways, Indigo In all the above product segments, if we notice, there is no real brand preference. We're ready to pick any one of …
InsideIIM
Read Now →Branding20 Dec 2019 · 6 min read
I bring to you an impactful conversation with Mr Ambi Parameswaran , Brand Strategist & Founder of Brand-Building.com and former Executive Director & CEO, FCB Ulka Advertising. Ambi has worke…
InsideIIM
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