Branding

Etymology

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David OgilvyFrom 'Washing powder Nirma' to the iconic Fevicol ads,

Experiential Branding is a branding strategy by which brands indulge maximum sensory interactions with the consumers to influence their preferences and enhance brand perceptions. It helps in boosting brand equity.

Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to

Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to

Packaged water - Kinley, Bisleri and Aquafina

I bring to you an impactful conversation with Mr Ambi Parameswaran, Brand Strategist & Founder of Brand-Building.com and former Executive Director & CEO, FCB Ulka Advertising. Ambi has worked on