“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy
From 'Washing powder Nirma' to the iconic Fevicol ads, the '90s was a terrific time in the advertisement industry. Brands were in a race to make their presence felt in people's minds, one-liners would make people hum the famous jingles non-stop. TV, newspaper, and billboards were the major mediums at that point in time, and digital was not yet born. Cut to today, where digital marketing spends of every company is shifting rapidly. With so many options available currently and OTT platforms selling “Ad-Free” products, are advertising agencies still relevant in today’s world? To answer these questions and to ponder some light on the future of advertising, advertising agencies, and marketing, we have Mr. Kunal Jeswani, CEO of Ogilvy India, in today's episode of CXO Central.
Mr. Jeswani who completed his Master’s from the very first batch of MICA had an amazing 25 years of experience in the advertising industry. He started his professional journey with an off-campus placement with a company called Enterprise Nexus where he worked for 8 years, after which he went to The Republic, a Mumbai based boutique creative agency there he worked as a consultant for 2 years and then finally landed in Ogilvy India, where he has been working for the last 15 years.
Watch this refreshing conversation today between Mr. Kunal Jeswani and Mr. Kunj Sanghvi (COO, InsideIIM) on the challenges & future of the advertising industry. Tell us in the comments below which were some of your favorite ads from the 90's that you still remember and what do you think is going to be the future of advertising and marketing!
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