Tanya Shridhar

I bring to you an enlightening interview with Ms. Shweta Shridhar, HR Business Partner, Asian Paints. She is an alumna of LBSIM Delhi. In this conversation, Shweta highlights the need to be curious along with the importance to always keep learning and hustling to experience more.***Tanya: How has the journey

I, Tanya Shridhar, bring to you an enriching conversation with Mr Kunal Jeswani, Chief Executive Officer, Ogilvy India. Mr Jeswani has worked with iconic companies such as Unilever, Mondelez, Vodafone, BMW, Dabur and Pernod Ricard. He has also worked on the launch of the Indian Premier League (IPL) for BCCI

There's hardly anyone who is not aware of TED Talks, but for those of you who are still in the dark, let me explain what a TED Talk is all about.TED - Technology, Entertainment and Design - Talks are the thought-provoking short-form presentations delivered by people who are experts on

Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:Brand Purpose: Prevalent trends show that one brand can no longer be distinguished from another on the basis of physical features