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Tanya Shridhar

Current Student | MICA

The author is currently pursuing MBA from MICA, Ahmedabad. She interned at Titan Company where she received a PPO. A designer at heart, a marketer in spirit and a registered architect by degree, Tanya is a voracious reader and likes to write about success stories and learnings from everyday life. She prefers coffee over chai, chocolate over red velvet and sleep over everything else.

The author is currently pursuing MBA from MICA, Ahmedabad. She interned at Titan Company where she received a PPO. A designer at heart, a marketer in spirit and a registered architect by degree, Tanya is a voracious reader and likes to write about success stories and learnings from everyday life. She prefers coffee over chai, chocolate over red velvet and sleep over everything else.

23 Stories

5 Best TED Talks That Every Marketer Must Watch

There's hardly anyone who is not aware of TED Talks, but for those of you who are still in the dark, let me explain what a TED Talk is all about.TED - Technology, Entertainment and Design - Talks are the thought-provoking short-form presentations delivered by people who are experts on

Political Branding – Exploring The Current Trends

Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:Brand Purpose: Prevalent trends show that one brand can no longer be distinguished from another on the basis of physical features

#KnowThyBrand - Kurkure

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced as a national brand for an anytime and anywhere snack. It has now become a loved

A MICAn's Journey From Being An Instagram Influencer To ITC | Once Dreamt, Now Achieved

Here's Aarushi Agrawal, a second-year student of MICA, sharing her journey from an Instagram Influencer to ITC Limited along with tips on how to crack the selection interviews of colleges and companies.Often, we find ourselves standing on a crossroad where we ask this question to ourselves, Should we follow our