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Cult Brands

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How To Become A Brand Manager - All You Need To Know About Careers In Brand Management
Cult Brands

How To Become A Brand Manager - All You Need To Know About Careers In Brand Management

14 Aug 2019 · 6 min read

Are you interested in becoming a Brand Manager? Do you see yourself designing go to market strategies for brands, doing market research, and managing a brand's reputation and social media networks at…

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged #2
Cult Brands

Marketing Lessons From Bollywood - Konversations Unplugged #2

30 Nov 2017 · 1 min read

Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend we…

InsideIIM

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Cult Brands And Branding - Deepika Mallyk, IIM Bangalore
Cult Brands

Cult Brands And Branding - Deepika Mallyk, IIM Bangalore

19 Dec 2016 · 4 min read

There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owne…

InsideIIM

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