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Cult Brands

3 Stories

How To Become A Brand Manager - All You Need To Know About Careers In Brand Management

Are you interested in becoming a Brand Manager? Do you see yourself designing go to market strategies for brands, doing market research, and managing a brand's reputation and social media

Marketing Lessons From Bollywood - Konversations Unplugged #2

Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you

Cult Brands And Branding - Deepika Mallyk, IIM Bangalore

There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into