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17 Stories

Is COVID-19 Affecting Consumer Behaviour Positively? - Prof. Ranjan Chaudhuri, NITIE

Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's

Top 4 Marketing Trends & Skills To Look At Post COVID 19, Ft. Prof. Ranjan Chaudhuri, NITIE

Ever wondered why we buy and how we buy? What influences our buying decisions? As a retail enthusiast or as someone interested in marketing, you need to know that each

3 Things To Keep In Mind While Choosing Your MBA Specialization

The one big dilemma everyone faces at some point in their MBA application process, or even as an MBA student is, what specialization to choose. In 2019, when specializations are

Experiential Retail: Exceeding The Vision

Still looking at competing with Amazon and other e-commerce? Sorry to inform you - that’s a pointless exercise, as the behemoths don’t mind racing to the bottom to win market

Life Of A Brand Manager At Nykaa - Vibhuti Verma - Konversations On Retail And Marketing Careers

Make-up, e-commerce and marketing - sounds like a dream job for a young marketing professional, right? Vibhuti Varma​ lives this coveted life.In this video, she gets candidly shares with us

How H&M Sells Jackets In Summers - Adhirath Sharma - Konversations on Retail and Marketing Careers

Most of us swear by H&M's amazing products. During the short period for which this international fashion brand has existed in India, it has earned satisfaction and loyalty from their

From Kala Niketan To Amazon - The Evolution Of Market Space - MICA

Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is

All You Need To Know About MBA In Retail Management

Retail Industry is growing exponentially in India. From physical stores to e-retailing, this sector has attracted a huge amount of investments from Indian and foreign investors. India has favourable demographics