Retail
Is COVID-19 Affecting Consumer Behaviour Positively? - Prof. Ranjan Chaudhuri, NITIE
Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's
Top 4 Marketing Trends & Skills To Look At Post COVID 19, Ft. Prof. Ranjan Chaudhuri, NITIE
Ever wondered why we buy and how we buy? What influences our buying decisions? As a retail enthusiast or as someone interested in marketing, you need to know that each
3 Things To Keep In Mind While Choosing Your MBA Specialization
The one big dilemma everyone faces at some point in their MBA application process, or even as an MBA student is, what specialization to choose. In 2019, when specializations are
Experiential Retail: Exceeding The Vision
Still looking at competing with Amazon and other e-commerce? Sorry to inform you - that’s a pointless exercise, as the behemoths don’t mind racing to the bottom to win market
Life Of A Brand Manager At Nykaa - Vibhuti Verma - Konversations On Retail And Marketing Careers
Make-up, e-commerce and marketing - sounds like a dream job for a young marketing professional, right? Vibhuti Varma lives this coveted life.In this video, she gets candidly shares with us
How H&M Sells Jackets In Summers - Adhirath Sharma - Konversations on Retail and Marketing Careers
Most of us swear by H&M's amazing products. During the short period for which this international fashion brand has existed in India, it has earned satisfaction and loyalty from their
From Kala Niketan To Amazon - The Evolution Of Market Space - MICA
Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is
All You Need To Know About MBA In Retail Management
Retail Industry is growing exponentially in India. From physical stores to e-retailing, this sector has attracted a huge amount of investments from Indian and foreign investors. India has favourable demographics