Semiotics

The study of signs and symbols with their interpretation is how Semiotics is defined. In the business world, the first thing that pops in someone's mind is a company logo.

Media plays an important role in changing the parameters of our society. The ideas disseminated through multiple mediums shape the cultural mindset of the consumers to a greater extent. One

How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on