Zara

Most fashion houses refresh their trends every 3-4 months and that’s how you get different seasons, collections like Summer, Fall, etc., and ‘End-of-the-Season’ Sales. In those 3-4 months, brands scout

Do you aspire to be a marketeer in the future? Do you want a career in marketing management? Do you want to work in new media, journalism, digital media, etc?

Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our