Thank you NMIMS Bangalore for a memorable year!

As a summer intern, I joined IndianMoney.com, a financial education company. The role offered was a Digital Marketing Intern. For my preparation, I took up certain live projects on digital marketing. Also, I took Digital Marketing Certification from Google Digital Unlocked. I brushed up my basic concepts from I had learned in class and updated myself with current affairs. During the interview, I was asked to write a content and then after the content was evaluated, I was interviewed by a Digital Marketing Manager of the company who asked me questions from my previous work experience at Byju’s as a Business Development Manager and then certain basic concepts from Digital Marketing.

I joined the company in April and these 2 months I got to work on content marketing and employee branding strategies. My articles were published online on platforms like Quora and The Medium. An article should not contain only promotional content. As a content marketer, it is important to understand that the content has to be informative and genuine and should give some value to the reader. Also, I was engaged with video content team while they were making a video on ‘mutual funds’. During my internship in the company, I realized that the current problem the company was facing was visibility and I suggested to incorporate certain plans like radio marketing, podcasts, display advertisements, live chat box and pop up menu on the website for customers who spend more than 30 seconds on the landing page.

I was working with Mr. Mithun VijayKumar, the Digital Marketing Manager of IndianMoney. He had guided me throughout and he gave me interesting assignments to work on. His constructive criticism challenged me and his appreciation motivated me to perform better. He always used to take out time to review my work and provide suggestions despite me being only a temporary intern in the organization. He also discussed with me my career plan and gave his insights on how I can work towards achieving my goal and what skill sets I need to learn for the same.  

After working as, a business development manager in my previous company and digital marketing intern for my summer internship, I feel more confident about myself. I am confident that the challenges in any organization will not intimidate me but will enhance my professional growth.