With this on-demand model, the era of no ownership has also emerged. Mobility-as-a-Service (MaaS) is a model for traffic without ownership. For example, we pay a monthly fee for Spotify, we tell the app where we are going and get instant access to Ubers, buses, and so on. Everything is available just in time and ownership is no longer needed. This model leads to the creation of new industries and a host of opportunities to entrepreneurs. The clear purpose is to bring about a shift from when work used to be a place to go to, to making it a series of tasks to be carried out remotely via “the cloud”. Combining real-time data, mobile payments, instant gratification and dynamic pricing, this emerging model is still in its infancy but is growing quicker than expected.
While Uberisation of workforce caters to the millennials, it is also a cost saving technique for companies and empowers them to compete in an ever-shifting tech scenario. In this ever-changing and challenging environment, Uberisation is being taken into consideration by employers all over the world and can become a preferred strategy for the Indian companies. Large government-aided agencies like NASA have taken to hiring part time, flexible workers for ambitious space projects. In India, the Union government hired freelancers to digitisation of documents as part of the Digital India initiative.
Gig economy is being adopted across generations, is gathering high-value gigs and is not just limited to the services sector. It has arrived and is here to stay.
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