Ok, I am not going to talk about the ‘Fortune at the bottom of the pyramid’ here. Most of us are aware of the ‘immense’ potential of the rural segment, atleast in theory (It’s almost like an Indiana Jones’ mission for corporates to find this treasure). Managers still find it difficult to understand this segment, some believe that rural people prefer economical products, others want to give them aspirational products, and some even assume rural households to have less income compared to urban households.
9 July, 2011
4 minutes Read
Why rural exposure is a must for Indian management grads
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